Hi ! Hola !
I'm Valentina Gonzalez Ortiz
A Service designer & Brand strategist bridging cultures through strategy and storytelling.
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MA Service Design (SCAD - Savannah College of Art and Design)
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BA Industrial Design (Pontifical Xaverian University)
I translate abstract ideas into strategies, campaigns, and experiences that connect with your audience.
Born in 1998, originally from Bogotá, Colombia.
Work Experience
2023 – 2025 (Present)
Brand Strategist & Account Manager Saramar Group
(Atlanta, GA)
During my time at Saramar, my work centered on building long-term campaign strategies and evergreen creative frameworks for cultural institutions and nonprofits.
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Fox Theatre (Atlanta)
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Co-led the development of a 5-year Hispanic engagement strategy.
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Guided the creative process for an evergreen campaign, ensuring alignment across visuals, messaging, and cultural positioning.
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Created and managed the process book strategy, documenting the strategy, visuals, and creative frameworks for cross-team alignment.
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Role highlight: Strategic design + visual direction, bridging abstract campaign goals into tangible assets and evergreen structures.
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INROADS Foundation
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Designed campaign assets for cultural engagement (MLK Day, Hispanic Heritage Month, Giving Tuesday, Holiday).
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Organized and led the creation of a year-long campaign strategy, structuring initiatives across digital, email, and social platforms.
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Facilitated co-creation workshops with internal teams to align creative concepts with audience insights and partner expectations.
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Role highlight: Campaign strategist + workshop facilitator, shaping frameworks that balance business goals with cultural fluency.
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2023 – Present (Consultant)
Graphic Designer & Web Strategist Canadian Association for Participatory Development (CAPD)
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Redesigned the website to reflect community-driven storytelling.
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Developed a visual brand update and managed ongoing social media presence.
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Role highlight: Visual storytelling + digital alignment for an international nonprofit.
2021
Graphic Design Intern
ZN Consulting (Brussels, Belgium)
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Designed visuals and campaigns for the EU Vaccines Campaigns.
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Created the 3D Metaverse modeling for ZN.
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Role highlight: Applied design in policy & health communication contexts.
2021 – Present
Freelance Designer
Colombia
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Worked with NGOs, entrepreneurs, and brands to design logos, identities, and digital products.
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Notable projects: Minci NGO Branding, Yoga-ka Bogotá social media identity.
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Role highlight: Independent project ownership across strategy + execution.