Hi ! Hola !

I'm Valentina Gonzalez Ortiz

A Service designer & Brand strategist bridging cultures through strategy and storytelling.

MA Service Design (SCAD - Savannah College of Art and Design)
BA Industrial Design (Pontifical Xaverian University)

I translate abstract ideas into strategies, campaigns, and experiences that feel as alive as art.

Originally from Bogotá, Colombia, my work bridges service design, cultural storytelling, and branding with intention.

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Work Experience

2023 – 2025 (Present)

Account Manager & Brand Strategist | Saramar Group (Atlanta, GA)

During my time at Saramar, my work centered on building long-term campaign strategies and evergreen creative frameworks for cultural institutions and nonprofits.

Fox Theatre (Atlanta)
- Co-led the development of a 5-year Hispanic engagement strategy.
- Guided the creative process for an evergreen campaign, ensuring alignment across visuals, messaging, and cultural positioning.
- Created and managed the process book strategy, documenting the strategy, visuals, and creative frameworks for cross-team alignment.
- Role highlight: Strategic design + visual direction, bridging abstract campaign goals into tangible assets and evergreen structures.
INROADS Foundation
- Designed campaign assets for cultural engagement (MLK Day, Hispanic Heritage Month, Giving Tuesday, Holiday).
- Organized and led the creation of a year-long campaign strategy, structuring initiatives across digital, email, and social platforms.
- Facilitated co-creation workshops with internal teams to align creative concepts with audience insights and partner expectations.
- Role highlight: Campaign strategist + workshop facilitator, shaping frameworks that balance business goals with cultural fluency.

2023 – Present (Consultant)

Graphic Designer & Web Strategist | Canadian Association for Participatory Development (CAPD)

Redesigned the website to reflect community-driven storytelling.
Developed a visual brand update and managed ongoing social media presence.
Role highlight: Visual storytelling + digital alignment for an international nonprofit.

2021

Graphic Design Intern | ZN Consulting (Brussels, Belgium)

Designed visuals and campaigns for the EU Vaccines Campaigns.
Created the 3D Metaverse modeling for ZN.
Role highlight: Applied design in policy & health communication contexts.

2021 – Present

Freelance Designer

Colombia

Worked with NGOs, entrepreneurs, and brands to design logos, identities, and digital products.
Notable projects: Minci NGO Branding, Yoga-ka Bogotá social media identity.
Role highlight: Independent project ownership across strategy + execution.